WORD’S OUT
YOU’RE IN.

Welcome, we’re glad you found us.

At Word we know how to make good communications. We know how to think out of the box. In a world of information overload it’s vital to ensure messages stand out. So relax. You’ve come to the right place. Quite simply, we handle your communications, so you can do what you do best.

ONCE UPON A TIME…

…there were a couple of characters who thought there was something really missing in the communications they saw around town. So they decided to change that. With skills in journalism, copywriting, training, PR and project management they had all the right stuff to make a success story. Read on, and become part of that story.

Characters

Charlotte Sherwin has over two decades of experience with the written word. With a BA Hons in English and a Masters with Distinction, she started out in journalism on international newspapers and magazines in both the UK and Australia. She then became an English trainer and international examiner. Following this she put her skills to work as an award winning advertising copywriter and then a PR Director. She has worked on many diverse brands including Jumeirah Group, Abu Dhabi government, Qatar government, Kellogg’s, TDIC, DME, The Times etc.

Carol Avison is the final word when it comes to project management. Having started out in the world of civil engineering, Carol is a stickler for getting things done properly and is a straight shooter. More recently Carol worked in the world of marketing communications and is pretty nifty with the pen too.

WHEN IT COMES TO WORDS
WE’RE THE BUSINESS.

It’s simple. The team at Word, work across a broad field of genres and don’t settle for mediocrity. Whether it’s a VIP speech, annual report, press release, corporate newsletter or a copy for an advertising campaign across billboards or through brochures, we get it right. We consider the audience, craft the message and get the results. And all bang on deadline.

Public Relations

YOU HAVE A STORY
WE HAVE THE POWER TO TELL IT.

First things first, we respect the media. We appreciate what they need and we go the extra mile to help them tell your story. We don’t farm your work out to a junior account exec., we personally handle your work from start to finish. That way we ensure that we build relationships and project manage everything. Which means your story is told to the right people, in the right publications, and with the right messages.

  • PR campaigns
  • Press releases
  • Press packs
  • Articles
  • Social media
  • Speeches & Presentations
  • Training

IT’S SIMPLE
EVERY WORD COUNTS.

Words matter. So do the concepts behind them. To write great copy, it has to be unique, yet simple and memorable. We ensure we understand the audience to the letter, and know how to best serve them. Nothing else will do.

  • Integrated campaigns
  • Brochures & Flyers
  • Print ads
  • Packaging
  • Outdoor
  • TV & Radio
  • Websites, social media

SAY IT RIGHT
DO IT RIGHT.

Editing and proof reading are too often neglected. But both are crucial. Even the smallest error can result in embarrassing or costly outcomes. And it makes a big difference if you have somebody on your side to express your ideas accurately and coherently and with the effect it deserves.

Translation

WE SPEAK YOUR LANGUAGE.

Once we’ve crafted your words you might want to share them with the world. Word has a team of professional native speakers who are on hand to translate:

  • Arabic
  • Russian
  • French
  • German
  • Chinese
  • Polish
  • Dutch
  • Spanish
  • Japanese

And if there’s another language you require, we’ll go the extra mile to get it done.

Training

EVERYTHING’S POSSIBLE
WHEN YOU KNOW HOW.

We’re proud to provide experienced and qualified training in a number of areas. Because every client is different, we’ll create the workshop to meet your needs and give you hands on experience to reach your goals.

MEDIA TRAINING

It pays to know how to get your message across when you are dealing with the media. This practical workshop gives tips and practice on how to get the best out of your interactions with the media.

SOCIAL MEDIA TRAINING

The world’s going digital. Our practical workshop will show you how social media works, why it’s so successful, and what you can do to harness it.

WRITING WORKSHOPS

Not everybody who works for your company is a professional copywriter. But sometimes they have to write internal communications. Our training gives them the tools they need to help keep company communications consistent.

PRESENTATION WORKSHOPS

Whether it’s a big corporate conference with hundreds of people, or a small seminar, it’s important to make an impact. We’ll guide you on how to make speeches and presentations memorable and mentor you to success.

MESSAGING WORKSHOPS

Our messaging workshops will shape the way you think about your future media and communication strategies. Working with your management team, our interactive workshop will result in a messaging matrix that will set you firmly on course.

Our work

Here's a sample of Word's current work (click logo and scroll down) and some other clients that our team at Word have worked on in previous agencies.

COMMERCIALBANK OF QATAR

PR & COPYWRITING

KELLOGG’S

COPYWRITING

WRDC

PR & COPYWRITING

QATAR JAPAN 2012

PR & COPYWRITING

DUCAB

PR & COPYWRITING

CASS BUSINESS SCHOOL

COPYWRITING - PRINT & DIGITAL

THE TIMES & SUNDAY TIMES

COPYWRITING - PRINT & DIGITAL

JUMEIRAH GROUP

COPYWRITING

EXPO 2020 DUBAI WRITING & EDITING

Communications Consultant to Expo 2020 Dubai.

– Drafting and editing original material for the Expo 2020 Registration Document

– Drafting and editing articles, speeches, journals, press releases and documents related to Expo 2020 Dubai

– Continually monitoring developments that relate to the theme and sub themes of Expo

– Maintaining knowledge of current business, regulatory and financial trends that might impact themes and sub themes

COMMERCIALBANK OF QATAR PR & COPYWRITING

KELLOGG’S COPYWRITING

WRDC PR & COPYWRITING

QATAR JAPAN 2012 PR & COPYWRITING

DUCAB PR & COPYWRITING

CASS BUSINESS SCHOOL COPYWRITING - PRINT & DIGITAL

THE TIMES & SUNDAY TIMES COPYWRITING - PRINT & DIGITAL

JUMEIRAH GROUP COPYWRITING

GOSTUDYLINK PR

Gostudylink is a UK based company which offers more than 350 courses in 9 countries. It was formed in 2008, taking over the established contacts of ISTA, which had been operating since 1998. Whether it is university entrance, language learning, a young learner course or teacher training, gostudylink finds the right course.

THE CHALLENGE

Education has become increasingly more important in the Middle East and many learners are keen to further their studies overseas. The challenge is to build awareness of gostudylink in the Middle Eastern market. This includes PR support and leveraging on suitable events across the region.

THE RESULTS

Word continues to provide PR support to gostudylink and awareness building activities have led to a healthy ROI in terms of sales conversions.

VOUCHERPORT PR & FEATURE WRITING

Voucherport is an online platform offering deals and discounts from hundreds of merchants in Dubai. It is a first of its kind in the region offering e-commerce which is convenient for both consumers and merchants

THE CHALLENGE

Voucherport is a great idea but building awareness, both B2B and B2C, is key to its success. Word continues to put its PR and copywriting skills to the test to ensure that Voucherport breaks through the clutter and emerges as the innovative and user friendly leader it is.

THE RESULTS

Word penned a radio commercial that ran across 3 stations and provided the impetus required to get merchants around town visiting the platform to check out how their business could profit. In the months ahead, a PR campaign, some innovative marketing collateral and a B2C radio commercial will put Voucherport firmly in the public eye. Watch this space…

ABERCROMBIE & KENT PR & FEATURE WRITING

Abercrombie & Kent is legendary in the world of luxury travel. Operating since 1962, it offers bespoke experiences in some of the world’s most inspirational destinations. Famous clients have included everybody from Bill Gates, to Oprah Winfrey.

ak1

THE CHALLENGE

Abercrombie & Kent have boutiques in the most prestigious locations in the world including Harrods and Monaco. Next on the agenda was an exclusive boutique in Abu Dhabi, a first foray into the Middle Eastern market. Word was tasked with providing support in the launch of the boutique and with building awareness in the region

THE RESULTS

The launch included a media breakfast hosted by Geoffrey Kent, the founder. Word targeted English, Arabic, Chinese and Russian publications in the region. Following this over 25 media and photographers enjoyed a luxury Polo Brunch and one-to-one interviews with Geoffrey Kent. Media coverage was excellent and strong relationships were established for future events. As a result of the successful launch, the story has continued– Word is now contracted to handle Abercrombie & Kent’s PR in the region and continues to leverage A & K in the media. We’re going from strength to strength and in 2015 public perception of A&K meant they won all the travel awards in the UAE (Conde Nast Traveller Readership Awards and the ULTRAS).

Let's talk

We'd love to hear from you.

Charlotte Sherwin

+97150 151 3815
charlotte@word-communications.com

Carol Avison

+97150 354 6811
carol@word-communications.com