Welcome, we’re glad you found us.
At Word we know how to craft great communications. And we know how to think out of the box. In a world of information overload it’s vital to ensure messages stand out. So relax. You’ve come to the right place.
…there were a gang of characters who thought there was something really missing in the communications they saw around town. So they decided to change that. With skills in journalism, copywriting, marketing, training, PR and project management they had all the right stuff to make a success story. Read on, and become part of that story.
Charlotte Sherwin has over two decades of experience with the written word across the MENA region and beyond. With a BA Hons in English and a Masters with Distinction, she started out in journalism on international newspapers and magazines in both the UK and Australia. She then became an English trainer and international examiner. Following this she put her skills to work as an award winning advertising copywriter and then a PR Director. She has worked on many diverse brands including Jumeirah Group, Abu Dhabi government, Qatar government, Kellogg’s, TDIC, DME, The Times etc.
Carol Avison is the final word when it comes to project management. Having started out in the world of civil engineering, Carol is a stickler for getting things done properly and is a straight shooter. More recently Carol worked in the world of marketing communications and is pretty nifty with the pen too. Carol has lived and worked in just about every GCC country and with 25 years experience under her belt, she understands this region inside out.
Jane Roikonen is a Senior Marketing & Innovation professional with 20+ years FMCG/CPG experience. Her strength lies in her comprehensive understanding of how to transform consumer insights into practical applications that deliver brand value and commercial results. Jane has headed up Marketing teams across the Middle East, Asia and Africa region and has senior experience in Diageo Plc, Imperial Tobacco, Dashen Breweries, Pepsi Cola International, Body Shop, Burger King and Guinness. Her heavyweight marketing expertise offers another dimension to Word’s offerings.
Dominic Beesley is a multi-talented word-magician. He brings to the table significant experience as a journalist and has a BA Honours in English Literature and Creative Writing from the University of Bath, UK. Prior to joining Word, he worked his journalistic powers on UAE publications such as Time Out where he was an editor. This gives Word insider access to key media contacts and a great writer. Dominic is magic when it comes to Social Media and his skills in this area are invaluable to Word.
It’s simple. The team at Word, work across a broad field of genres and don’t settle for mediocrity. Whether it’s a VIP speech, annual report, press release, corporate newsletter or a copy for an advertising campaign across billboards or through brochures, we get it right. We consider the audience, craft the message and get the results. And all bang on deadline.
We go the extra mile to help you tell your story. Whether it’s a press release, a speech or a compelling article, we take time to craft the right words, for the right audience, with the right messages.
Words matter. So do the concepts behind them. To write great copy, it has to be unique, yet simple and memorable. We ensure we understand the audience to the letter, and know how to best serve them. Nothing else will do.
Ensuring your brand reaches full growth potential is key. This means solving strategic marketing and communications issues effectively each time, every time. We provide strategic and executional support that’s customised to fit your needs and budget. Having a heavy-weight consultant on hand during periods of short-term capacity or capability constraint is invaluable. Whatever the project, we focus on actionable plans and deliver results.
Editing and proof reading are too often neglected. But both are crucial. Even the smallest error can result in embarrassing or costly outcomes. And it makes a big difference if you have somebody on your side to express your ideas accurately and coherently and with the effect it deserves.
Once we’ve crafted your words you might want to share them with the world. Word has a team of professional native speakers who are on hand to translate:
And if there’s another language you require, we’ll go the extra mile to get it done.
We’re proud to provide experienced and qualified training in a number of areas. Because every client is different, we’ll create the workshop to meet your needs and give you hands on experience to reach your goals.
It pays to know how to get your message across when you are dealing with the media. This practical workshop gives tips and practice on how to get the best out of your interactions with the media.
The world’s going digital. Our practical workshop will show you how social media works, why it’s so successful, and what you can do to harness it.
Not everybody who works for your company is a professional copywriter. But sometimes they have to write internal communications. Our training gives them the tools they need to help keep company communications consistent.
Whether it’s a big corporate conference with hundreds of people, or a small seminar, it’s important to make an impact. We’ll guide you on how to make speeches and presentations memorable and mentor you to success.
Our messaging workshops will shape the way you think about your future media and communication strategies. Working with your management team, our interactive workshop will result in a messaging matrix that will set you firmly on course.
Here's a sample of Word's current work (click logo and scroll down) and some other clients that our team at Word have worked on in previous agencies.
PR & COPYWRITING
COPYWRITING
PR & COPYWRITING
PR & COPYWRITING
PR & COPYWRITING
COPYWRITING - PRINT & DIGITAL
COPYWRITING - PRINT & DIGITAL
COPYWRITING
Word provides copywriting services for marketing collateral to Fairmont Hotels & Resorts on a regular basis. This includes everything from promotional and seasonal radio ads to social media campaigns through to quarterly newsletters and print ads. We also work with branding agencies providing all copywriting requirements during outlet rebrands.
Quarterly Newsletter
Word teamed up with leading brand consultancy Jansen Harris and the Siemens marketing team at Masdar City to write Siemens’ B2S marketing collateral across the MENA region. The “Siemens – Business to Society” (B2S) approach measures sustainable development and highlights how the organisation fulfils the needs of the societies it works in. Our role involved researching and providing rich evidence of the meaningful contributions made to society.
Copywriting and content: Siemens B2S
Word also worked with Jansen Harris to provide copywriting for Siemens Ingenuity for life center in the headquarters at Masdar. This inviting, interactive digital experience entitled “A Day in your life” told the story of how Siemens plays a role in enhancing everyday life. The project won a silver in the Transform Awards.
Copywriting for the award winning story of “A Day in your life” Siemens brand experience
Word researched and wrote a 24-page supplement for Hotelier Magazine on behalf of Aliaxis Group. This involved interviews and research related to the UAE hospitality industry.
Trench & Associates are a leading Dubai boutique law firm. Word Communications manages all Public Relations ensuring reputation management and putting the firm forward in the media as a key thought leader in the UAE legal community. Word also assists in penning thought provoking articles that media will pick up. This has resulted in comprehensive coverage across both print and digital and with Principal Cynthia Trench being the go-to lawyer for many journalists when incisive and accurate commentary is required.
Word collaborated with Visa’s San Francisco agency to create content for its UAE Visa Innovation Centre website. This involved on the ground research to compile a Dubai guide plus other website sections. The guide included restaurant reviews and identifying and reporting on key Dubai attractions.
Communications Consultant to Expo 2020 Dubai.
– Drafting and editing original material for the Expo 2020 Registration Document
– Drafting and editing articles, speeches, journals, press releases and documents related to Expo 2020 Dubai
– Continually monitoring developments that relate to the theme and sub themes of Expo
– Maintaining knowledge of current business, regulatory and financial trends that might impact themes and sub themes
Gostudylink is a UK based company which offers more than 350 courses in 9 countries. It was formed in 2008, taking over the established contacts of ISTA, which had been operating since 1998. Whether it is university entrance, language learning, a young learner course or teacher training, gostudylink finds the right course.
Education has become increasingly more important in the Middle East and many learners are keen to further their studies overseas. The challenge is to build awareness of gostudylink in the Middle Eastern market. This includes PR support and leveraging on suitable events across the region.
Word continues to provide PR support to gostudylink and awareness building activities have led to a healthy ROI in terms of sales conversions.
Voucherport is an online platform offering deals and discounts from hundreds of merchants in Dubai. It is a first of its kind in the region offering e-commerce which is convenient for both consumers and merchants
Voucherport is a great idea but building awareness, both B2B and B2C, is key to its success. Word continues to put its PR and copywriting skills to the test to ensure that Voucherport breaks through the clutter and emerges as the innovative and user friendly leader it is.
Word penned a radio commercial that ran across 3 stations and provided the impetus required to get merchants around town visiting the platform to check out how their business could profit. In the months ahead, a PR campaign, some innovative marketing collateral and a B2C radio commercial will put Voucherport firmly in the public eye. Watch this space…
Abercrombie & Kent is legendary in the world of luxury travel. Operating since 1962, it offers bespoke experiences in some of the world’s most inspirational destinations. Famous clients have included everybody from Bill Gates, to Oprah Winfrey.
Abercrombie & Kent have boutiques in the most prestigious locations in the world including Harrods and Monaco. Next on the agenda was an exclusive boutique in Abu Dhabi, a first foray into the Middle Eastern market. Word was tasked with providing support in the launch of the boutique and with building awareness in the region
The launch included a media breakfast hosted by Geoffrey Kent, the founder. Word targeted English, Arabic, Chinese and Russian publications in the region. Following this over 25 media and photographers enjoyed a luxury Polo Brunch and one-to-one interviews with Geoffrey Kent. Media coverage was excellent and strong relationships were established for future events. As a result of the successful launch, the story has continued– Word is now contracted to handle Abercrombie & Kent’s PR in the region and continues to leverage A & K in the media. We’re going from strength to strength and in 2015 public perception of A&K meant they won all the travel awards in the UAE (Conde Nast Traveller Readership Awards and the ULTRAS).
We'd love to hear from you.
+97150 151 3815
charlotte@word-communications.com
+97150 354 6811
carol@word-communications.com
