SIEMENS
April 1st, 2017
Word teamed up with leading brand consultancy Jansen Harris and the Siemens marketing team at Masdar City to write Siemens’ B2S marketing collateral across the MENA region. The “Siemens – Business to Society” (B2S) approach measures sustainable development and highlights how the organisation fulfils the needs of the societies it works in. Our role involved researching and providing rich evidence of the meaningful contributions made to society.
Copywriting and content: Siemens B2S
Word also worked with Jansen Harris to provide copywriting for Siemens Ingenuity for life center in the headquarters at Masdar. This inviting, interactive digital experience entitled “A Day in your life” told the story of how Siemens plays a role in enhancing everyday life. The project won a silver in the Transform Awards.
Copywriting for the award winning story of “A Day in your life” Siemens brand experience
