VOUCHERPORT
May 20th, 2014
Voucherport is an online platform offering deals and discounts from hundreds of merchants in Dubai. It is a first of its kind in the region offering e-commerce which is convenient for both consumers and merchants
THE CHALLENGE
Voucherport is a great idea but building awareness, both B2B and B2C, is key to its success. Word continues to put its PR and copywriting skills to the test to ensure that Voucherport breaks through the clutter and emerges as the innovative and user friendly leader it is.
THE RESULTS
Word penned a radio commercial that ran across 3 stations and provided the impetus required to get merchants around town visiting the platform to check out how their business could profit. In the months ahead, a PR campaign, some innovative marketing collateral and a B2C radio commercial will put Voucherport firmly in the public eye. Watch this space…
