DIGITAL – TEN HANDY FACTS
February 1st, 2014
The times are a’changing. We live in a digital world
The world’s going digital. And nowhere more so than here in the Middle East. Here are ten handy facts you can drop into conversation in the boardroom, the weekly meeting or with friends and family (although they might wellquestion your sanity)
- 36,000 new Facebook users in MENA every day
- 88% of the Middle Eastern population use social networking sites every day
- 56 million active Facebook users in the Middle East
- 15 billion US : the amount B2C e-commerce sales will reachby 2015
- 71% is the statistic for internet penetration in the UAE
- 90 million internet users in Middle East
- 3.7 million users of Twitter in Middle East per day
- 10 million users of LinkedIn in Middle East
- 5 billion dollars ad spend in Middle East (2013)
- 37% – the increase in digital advertising spend in the Middle East per year
