WORD’S ON THE STREETS
June 15th, 2014
Company news
LUXURY ON TREND
May 21st, 2014
Things are really looking up in the UAE. How do we know? Well its not rocket science – when the Arabian Travel Market announces a spotlight on luxury then let’s face it, this is a sign of the times. Consumer confidence is rising and an ever-increasing chunk of the market is after a vacation that […]
HOW WE SHOT OUR HOME PAGE IMAGE
April 28th, 2014
First things first – let’s face it, professional photographers we are not. But full marks for effort should be awarded to the Word team. Armed with some cardboard boxes, a camera and a camping flashlight we headed out into the desert in Dubai. Charlotte had the headline, Stephen had the idea and camera skills, and […]
WHY GREAT COPY AND GREAT CLIENT SERVICING COUNTS
March 1st, 2014
We won’t lie. It was a nasty brush with disillusionment that led to us to setting up Word. As a business we believe you cannot afford bad copy. You need copy that captures your target audiences’ attention each time, every time. And this needs informed research and crafted writing. As the advertising legend David Ogilvy […]
WE WANT TO BE A PART OF IT.
March 1st, 2014
We’re excited. There’s a seemingly innocuous plot of sand near Dubai World Central. You might even miss it. But it marks the spot where Dubai is pinning its hopes and dreams. This piece of sand will grow and become the 438-hectare site that will quite literally bring the world together. That’s right. The World Expo. […]
DIGITAL – TEN HANDY FACTS
February 1st, 2014
The world’s going digital. And nowhere more so than here in the Middle East. Here are ten handy facts you can drop into conversation in the boardroom, the weekly meeting or with friends and family (although they might wellquestion your sanity) 36,000 new Facebook users in MENA every day 88% of the Middle Eastern population […]
