Blog
February 17th, 2018
It’s not that we are complaining… because being asked for a cost estimate for copywriting is always a positive thing. But how on earth do we price it? How long is a piece of string? Penning a piece of copy is never that straightforward and to our peril we’ve learnt the hard way. Here are […]
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March 30th, 2017
Working in the written word is hard whatever way you look at it right now. When it comes to PR, Word finds itself being constantly bombarded by requests to buy advertising space in return for client coverage. A great story just doesn’t seem to be enough anymore. And we are saddened to hear that fellow journalists are being […]
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June 20th, 2016
Should I stay or should I go now? Should I stay or should I go now? If I go there will be trouble An’ if I stay it will be double So come on and let me know – THE CLASH As the team of Word are Brits (albeit absent for several decades) we’re intrigued. In just […]
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June 5th, 2016
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October 5th, 2015
The Word team were delighted to join OK magazine for their 10th anniversary at the Hilton Doubletree, Dubai. We were really pleased to be able to offer a wonderful once-in-a-lifetime trip to Myanmar courtesy of our client Abercrombie & Kent. If you get the chance to read OK! this week then read the wonderful feature that tells […]
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March 11th, 2015
Everybody likes to be part of a project that is a real game changer. Everybody wants to write about something that really matters. And that’s why we are so delighted that Charlotte has been contracted as the Writing Consultant to Expo 2020 Dubai. For those not in the know, the UAE won the right to […]
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October 11th, 2014
This city is developing at a fast rate of knots. Quite simply it is fast becoming an aspirational blueprint for urban life. We know because we were here two decades ago when the biggest landmark was the Trade Center. The rest was pretty much sand. And more sand. These days the Dubai skyline is absolutely […]
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October 7th, 2014
We have to take the time to blog about a great studio in Dubai which has just hit its second anniversary. 8th Street Studios is a great venue for advertising and fashion photography. Not only that, but a great place for running training sessions as Charlotte found out.
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July 11th, 2014
It’s hot in Dubai right now, very hot. Nearly 50 degrees in fact. As we melt and dash between air conditioned areas, we can rest assured that all is in hand. This city of superlatives is about to do it again. Fear not, because the proposed “City of the World” which has just been announced […]
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June 16th, 2014
Word is seeing some mighty big figures when it comes to infrastructure growth in the UAE. The thumping figures are the findings of a report by HVS, a hospitality consultancy. We hope that this is the bounce back we’ve been waiting for since the 2008 downturn, but being cautious souls we want it to proceed […]
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