WHY GREAT COPY AND GREAT CLIENT SERVICING COUNTS
March 1st, 2014
We won’t lie. It was a nasty brush with disillusionment that led to us to setting up Word. As a business we believe you cannot afford bad copy. You need copy that captures your target audiences’ attention each time, every time. And this needs informed research and crafted writing. As the advertising legend David Ogilvy once said ‘Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals’. What’s more, as a business you cannot afford lack luster client servicing: ever changing faces; slow responses to your needs or changes in direction; or individuals just too overworked or disinterested to care. The truth is, your marketing communications really matter. And it matters that you have a great face-to-face relationship with the people that create your story. That’s why we decided to create Word. We’re small but we punch above our weight. We are committed to excellence and best of all you can relax because the buck always stops with us.
